Hip-Hop, R&B, And Seoul

While some critics still question whether K-hop will ever make waves on mainstream U.S. radio, Korean-American producers such as Teddy Park (of 2NE1) and Jae Chong (of Aziatix) are hoping that the genre will be the true crossover hit, with its ties to hip-hop, soul, and electronica. Park grew up in New Jersey and California on a diet of Queen and the Wu-Tang Clan. The 33-year-old, who has overseen 2NE1’s career from its inception, always wondered why the world music scene was missing a big global Asian act. Meanwhile, Chong was among the first producers to bring soul and RB to Korea, in the early 1990s. For Chong, raised in Los Angeles, it was a challenging time. “Seoul’s hip-hop community was tiny,” he says.

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