Nightlife chain St James Holdings eyes overseas expansion

– February 6, 2012Posted in: Cantopop

Nightlife chain St James Holdings eyes overseas expansion
By Vimita Mohandas |
Posted: 05 February 2012 1340 hrs

 

 



 
 
 

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Nightlife chain St James Holdings eyes overseas expansion





SINGAPORE: Singapore nightlife chain St James Holdings is looking at expansion plans into the region, specifically China.

This comes just as the one-stop nightlife clubbing complex celebrates its 5th anniversary on Wednesday.

In just five years, the St James Power Station complex at Harbourfront has undergone various facelifts, and continues to shine in the nightlife scene, with improvements to sound and lighting systems, and interior decorations.

Costume changes and performances also got more electrifying.

The club, which boasts an array of live entertainment, music styles and dining options has also proven to be a hit with patrons.

“The draw is really getting a variety of venues to attend. If I’m in the mood for Mandopop or Canto pop, I can always go to Dragonfly. If there’s a good match tonight I’ll probably pop by the Sports Bar… and if I want to get a little more of a Latin beat, I’ll probably go down to Movida,” said lawyer Edwin Sim.

“There’s the outdoor al fresco bar. If you like clubbing and you’re into partying there’s Powerhouse, (and) there’s Dragonfly. What I like most about it is the variety… if you want to chill out for drinks or dance, this is the one place to go,” said marketing executive S Yanie.

Catering to patrons’ ever-changing lifestyle preferences, while keeping its offerings affordable, is a key focus.

“More than three-quarters of our venues have been transformed without people even realising it. Competition will always be there. It’s how we keep ourselves relevant. The two IRs, MBS and RWS – I think they are very powerful competitors because we are all fighting for the same entertainment dollar,” said Mr Dennis Foo, CEO of St James Holdings.

Following the success, the nightlife veteran is now setting his sights further.

“We have to grow. We cannot remain stagnant. That’s my principle in this business. But it’s when to grow. But then there’s this hanging cloud of the global economic climate. So at the right time we have to grow,” said Mr Foo.

“Chances are if we start, it’s going to be China because it’s really a growing market,” he added.

In its 5th year anniversary, St James Power Station will be transformed into a complex filled with fun, games and activities. Club goers can also look forward to flea markets, aerial performances, live entertainment acts and even free massages.

- CNA/cc

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