MANILA, Philippines – Some of the biggest names in K-pop descended on New York City’s famous Madison Square Garden for the SM Town Live in New York concert on Oct. 23 (Oct. 24 in Manila).
SM Entertainment’s singers that performed before a sold out crowd were Super Junior, Girls Generation, SHINee, BoA, TVXQ, Kangta and f(x).
These pop idols performed their hit songs before thousands of fans who packed the arena.
The buzz generated by the concert did not go unnoticed. The New York Times, one of the most prominent and widely circulated newspapers in the US, published a review of the concert.
New York Daily News also ran a story on the concert and K-pop. The next day, Girls Generation’s Sooyoung was on the cover of the newspaper’s In Your New York section.
In its review, the New York Times said K-pop always presents new style and new singers.
“American teen-pop at its peak has never been this productive. K-pop — short for Korean pop — is an environment of relentless newness, both in participants and in style; even its veteran acts are still relatively young, and they make young music,” said the NY Times review written by Jon Caramanica.
He categorized SM Entertainment’s artists into veterans consisting of TVXQ and BoA, and the fresh acts– Super Junior, Girls’ Generation and SHINee.
SHINee was described as the “most ambitious,” with their outfits and choice of songs for the concert. The review praised the boy band as among the concert’s “strongest” and with their members likened as having “the same size as American groups like ‘N Sync and the Backstreet Boys.”
Super Junior’s performance in the concert “was one of the show’s highlights,” the review said.
But it was Super Junior’s sub-unit, KRY, composed of Kyuhyun, Ryeowook and Yesung, that drew the best praise.
“K.R.Y., a sub-group of Super Junior, delivered what may have been the night’s best performance on ‘Sorry Sorry Answer,’ a muscular RB ballad,” the review said.
As for Girls Generation, the NY Times said the girl group “gave perhaps the best representation of K-pop’s coy, shiny values in keeping with a chaste night that satisfied demand, but not desire,” contrary to the “traditional American formula” where “young female singers are often more sexualized than their male counterparts.”
The review described girl group f(x) as the “least polished group on the bill” but praised its “tomboy” member, Amber, who performed the “best rapping of the night.”


Neowiz Internet announced that they have updated their flagship mobile game, TAP SONIC, with Girls’ Generation’s (aka SNSD) brand new single, “The Boys.”

Dong Ho
Sam Milby
Stand Up